When you hear “business software” or a report your thoughts may turn to binder binders stuffed with charts and spreadsheets. Or perhaps conference rooms filled with executives trawling over slides. These images overlook an crucial aspect: the ability to generate value for businesses.
New technologies are working together to revolutionize business software and reporting. Machine learning and cognitive tools will take on a lot of the grunt work and allow humans to do more exciting, value-driven work.
The winners of the new time will be those who redefine what it means to be a company that is driven by its products in all its facets, and make use of their products in order to acquire customers, keep them, and grow. To do this, they’ll have to incorporate PLG into the way they design, develop and deliver their products.